Marketing is lovely.doc

 PAGE \* MERGEFORMAT 5 Marketing is lovely Marketing, market economy as the most popular in today’s most fascinating and rather confusing for a worship word once let me 10 years to go to the specialized experience, and effort. Through their own practice, I deeply feel that the body was covered put aside all the marketing theory-type description of didactic and abstract style, so to speak, marketing, teach us how to bring the community the potential demand into reality as soon as possible needs to be innovative at the same time demand. In excess of homogenization of a highly competitive, how to find and innovation needs of the market is real urgent call for a large number of marketing experts and experienced people, but look at the reality on the one hand we lack the real front line from the market Shi Zhanpai On the other hand a large number of marketing theory but have been clamoring out of the bubble spread marketing industry for a time, I am puzzled that the Is advertising is marketing, communication is the marketing? In my opinion, marketing is a specific and trivial, is the macro and micro, the organic integration of subjective and objective, but also a difficult journey, painful tempered. However, after untold hardships was about to taste the joy of harvest time, the environment has changed, consumer psychology has changed, everything changed in the silent, does not allow for breathing. Is not it? In the past, an enterprise, its products and additional services to achieve customer satisfaction if they can survive and even be able to develop to the present, I am sorry! To obtain long-term development of an enterprise, VIS is to repeat the past, or the pursuit of customer satisfaction, they have been far from enough, so how can I do? To create value beyond the customer needs, we should note that the key is to create rather than to adapt, this is actually a revolutionary change. Therefore, enterprises can effectively run the value creation system for custo