Marketing is a play had every family do.doc

 PAGE \* MERGEFORMAT 5 Marketing is a play ‘had every family’ do Recent period of time is always a friend to hear me complaining: ‘and now prices, and how the days passed, customers rebelled, and customers can not trust the company. ‘This speech, I am very surprised: price hikes could have been a good thing, indicating your brand grow, the market expansion of sales on the rise, or raw materials, rising cost of new listing of problems, is understandable. How can we create customer-care rebellion, did not sub-prefect of the flu? Through a period of time to understand, I also have a psychological feel a sorrow and grief, feel the company in marketing, promotion is simply playing ‘over every family’ of the game, arbitrary way of doing things. On their company’s products to promote the phenomenon of talk about its errors. First, the product concept definitions vague. A series of products within a year, went so far as to replace the two concepts, product manuals, advertising one, end-volatility materials, resulting in substantial waste of resources, terrible. As we all know, many of the successful promotion of brand-name products, are derived from the concept of product or brand hype, hype the so-called product concept, that is, how the USP of their products or selling the product, chief selling point, a glance to inform consumers. Like Haier’s ‘hybrid’, Rongshida ‘water bank’, Little Swan’s ‘Shuimo Square’ and so on, are all selling points of abstraction promote their products. A product appears in the market, consumers must first understand what you are selling what: quality, service, price, fashion, technology, performance, and so on. Products ‘selling point’ is defined as an important factor in decisions that affect consumers, but also delineation of the product or consumer groups. So, whether it is product promotion or brand promotion, at least to do is to market analysis, according to its own product characteristics, compare competitors chief selling point, m