Marketing people must pass through the success of the excessive power practice.doc

 PAGE \* MERGEFORMAT 4 Marketing people must pass through the success of the ‘excessive power’ practice It is said the world’s most famous invention of the interview consulting firm McKinsey employees a classic test, called the ‘elevator test’. The lift test is the assumption that interviews were only 30 seconds of time with the customer with an elevator ride downstairs, this is the only interview those who come into contact with the customer time, request an interview, 30 seconds to successfully sell their products to the customer . This is all the interviews were very challenging test. This test has now been adopted by many companies, used to test and recruit outstanding marketers. McKinsey Why invented the ‘elevator test’, stumped just to ‘make things difficult for’ the interview or the test of what interviewers ‘Jizhongshengzhi’ capacity? The famous McKinsey certainly would not be so ‘Pediatrics’. In fact, ‘elevator test’ is a consulting company operations combat simulation. Consultant to the company to do consulting, it is tough for several months or even longer, executive speeches presented to the Advisory officers (PRSENTATION) time, may be only a few hours or less. Because the company CEO and president are most scarce resource is time. If the consultant can not be in a short time through their own speeches statements to convince customers to their own programs to successfully sell to the customer, companies will never give a second chance, and directly OVER the. So, in a short time to convince customers, the success of the ability to sell to customers the core life skills consultant, no wonder McKinsey use the ‘elevator test’ to select a good consultant. ‘Elevator test’ and marketing people what harm it? I recently just graduated from university with a long time when marketing new, I found that the process of marketing new super-presentation in his speech when the phenomenon is very common to require a 20-minute presentation time, the extreme of ind