Marketing staff- You are a true realist do-.doc

 PAGE \* MERGEFORMAT 9 Marketing staff: You are a true realist do? With continued growth, distinctive brands, advertising patience, profit maximization, that all this is exaggerated, like castles in the air. For marketers in terms of, you must first be a realistic goal! Marketing activities are often faced with tremendous pressure, it is because people in determining the success of marketing activities, the large extent, depend on whether a marketing goals, for example, to achieve sustained growth, maximize shareholder demands to meet. If the brand does not grow, according to the above reasoning, we can think that marketing activities must be a failure. Marketing objectives in one word to describe is like a ‘castle in the air’, its meaning in the dictionary include: fiction, fantasy, far removed from reality. Indeed, no matter what changes occur, marketing is always present in a fictional world. If people are hungry loyalty, then the marketers would put loyalty marketing to the consumer; If you need to reposition the brand, they would say, ‘everything all tailor-made for young people’; If you want to impress more consumers, they would say, ‘We value for money products will definitely make you satisfied’. Who can not be achieved in promoting these goals? Of course, these marketers. Nevertheless, I believe that marketing is still necessary because it will consumer-oriented and meet the needs of consumers concerned about their own psychology. However, if the targets set unrealistic, then even if consumers wish to buy a product, this set goals meaningless. In fact a number of marketing objectives are not realistic from the outset doomed to fail. Unrealistic marketing objectives include: sustained growth, distinctive brands, persuasive advertising, profit maximization, as well as knowledge-based management. When there is no inherently impossible to achieve these goals, the marketing people would say that the marketing failure. Now, let’s step by step through an an