Marketing Strategy Innovation and meet todays consumer.doc

 PAGE \* MERGEFORMAT 8 Marketing Strategy Innovation and meet today’s consumer With the development of market economy, a successful operator of the most important thing is to have modern marketing thinking and marketing strategies through continuous innovation to meet the changing needs of today’s consumers. Otherwise, even if you have a certain market, in the fierce market competition is also very difficult to keep a place. Today, consumers choose products or brand is no longer based on the criteria for ‘good’ or ‘bad’ this notion of being rational, but also because of ‘like’ or ‘do not like’ the concept of emotional attitude. 100 years of history with Procter amp;amp; Gamble, has now become the largest market share in China and most Chinese people love company. Procter amp;amp; Gamble, the key to success is that it can start with love, patience constant ‘education’ of consumers. This in order to ‘mentor’ emerging businesses, will be a healthy lifestyle, a new health concepts and credible health products, together to the consumer. First, a fraction of consumers respect Huaizhe accepted then it is very devout in worship of the. You listen to ‘the Chinese people, how are you it?’ - This is P amp;amp; G years issued in good faith to our daily greetings. ‘Do you shampoo it?’ - I’ll Bangni Xi. ‘Do you wash your hair?’ - I’ll teach you wash. ‘You washed all right?’ - I tell you how to better washed. Procter amp;amp; Gamble, like a gentle wife, dependent on her husband’s side, not only to persuade them, but set an example; not only imparting instruction, but also good advice. Procter amp;amp; Gamble is not only to teach people to wash your hair, but also taught Chinese brush from generation to generation, in access to economic benefits at the same time, access to social benefits is unprecedented, but also long-term. Because, behind all these efforts is the concept of people’s lives, living habits change is people’s health awareness and raising the level of civili