Mature great power of the value chain.docVIP

 PAGE \* MERGEFORMAT 9 Mature great power of the value chain OPPO phone is undoubtedly on the mobile phone market in China in 2008, a bright rising star, according to the Sino report, November 2008, the market share of 0.6 percent, to October 2009, its market share has reached 3.0% in February sales reached 40 million units, with the same family of brothers and step by step if the cell phone market share of 2.3% (October 2009, is basically the first 5.2% of Lenovo Group, a flush. OPPO rapid rise of mobile phones has become in 2008 the Chinese mobile phone market one of the hottest topics for the rise of the brand, we guess: Some say the OPPO phone well, stylish, a series of music, quality is also good, Some people say that ads do well, put a large amount of a program title in the Hunan Satellite TV, TV commercials and subway ads is overwhelming, Some people say that BBK OPPO has a solid channel system based on regional agents many of which are shareholders of BBK factories, large channel thrust, Some say the timing is good, and now the domestic brands, especially those old domestic manufacturers have basically the setting sun, 2007, 2008 mobile phone license through open and developed domestic brand new army, was also brought financial tsunami weak market and the proliferation of the cottage, onto the exceptionally difficult situation, OPPO real boon to feel a little bit. I believe that this is still one of the most profound reason in the channel model, more accurately speaking, OPPO has a very mature distribution value chain (manufacturers - an agent - the two agents - retailers - consumers can say, even if the OPPO products are not optimal, even if the advertising is not so big, but also a financial tsunami in the aftermath of the attacks, OPPO mobile phone market performance is not bad. OPPO mature mobile value chain is the rapid success The most fundamental reason, which is most worthy to learn from other mobile phone brands place. I tried th