Medical device companies- Academic is king.doc

 PAGE \* MERGEFORMAT 10 Medical device companies: Academic is king Concepts: academic promotion is an enterprise based on scientific principles and evidence, the core values #8203;#8203;of refined products, develop treatment programs, to achieve a unique clinical effects. Dr. Fang Shiyu through a variety of scientific and effective communication to help physicians achieve the best treatment program optimized to achieve the maximization of the interests of patients, whose ultimate goal is to establish a good corporate brand image, which reflects the enterprise’s comprehensive strength. Chinese medical device companies in the development process in the market will face three bottlenecks, one channel, the second is academic, three is the product line extension. Academic unconventional equipment by conventional equipment to become the most important weapon is to do business with annual sales to fifty million, and even a one hundred million must cross the threshold. Successful academic activity is a wonderful drama If an academic promotion activities compared to a drama, then the content is the promotion of the script, director of marketing for the manufacturer or the marketing manager is the director, lectures expert is the actor. Scenario is a platform for all levels of academic conferences, the audience is to participate in academic conferences doctor, drama staff is factory sales managers and marketing executives also includes agents and distributors. good screenplay, best director, best actor, best staff as a stage four key success factors Therefore, the promotion of content, marketing director or marketing manager, expert lectures, factory sales managers and marketing executives, agents and distributors academic promotion system is the key to building four elements. The four elements of successful academic activities Academic activities should do, I think we need four steps, the first step: planning and organizing academic activities Step 2: Prepara