McDonalds childrens clothing into the differences between Wahaha.doc

 PAGE \* MERGEFORMAT 5 McDonald’s children’s clothing into the differences between Wahaha Recently, McDonald’s China announced to start selling children’s clothing. This caused much concern in the industry, both the industry of the McDonald’s move a positive evaluation, some experts expressed doubts. The author believes that the future for the McDonald’s ability to gain a foothold in the children’s wear market, at present it is not very important, it is important that we understand the real McDonald’s children’s products into the market model, this model for enterprises such as Wahaha Significance . More than a year ago, Wahaha has also entered the children’s clothing market, from today’s market performance, can be described as nothing worth mentioning. Wahaha’s children’s clothing Why is there problems? McDonald’s model with them, what difference? I do consulting in accordance with their years of experience as follows: According to a survey indicate that the current Chinese children 0-14 years of age are as much as 287 million, accounting for 22.5% of the total population, the report shows that China’s children’s wear output, less than 600 million, per capita 3 also no. These are the fancy McDonald’s and Wahaha, the main reason of this market. But both are very different mode of operation: Brand strategy differences: Wahaha’s approach is a brand extension on the strategy, McDonald’s children’s products using the new brand McKids. Both of the industry will adopt the ‘eat, drink’ to ‘wear’’to play extension. Industry over the enterprise, the corporate brand strategy and new using the new brand, namely, a uniform and comprehensive brand. You can also use a new brand. McDonald’s has taken the latter to the former哈哈 Wahaha into children’s clothing industry, the introduction of green and healthy children’s clothing called right and wrong with the product, the same sectors span extension. 10 years in its health products for children should be provided under the