McDonalds branding throughout the world.docVIP

 PAGE \* MERGEFORMAT 18 McDonald’s branding throughout the world From now on, 24 hours, when other people will no longer work, began to eat, sleep, when there will be three new McDonald’s outlets to be opened. May be a vigorous development of the United States Salt Lake City suburb, and another in Singapore in the East and clean city, the third in the hazy fog of the crowded Warsaw, Poland, and soon will be the United States who are eager to try a taste of Poland were packed with visitors. The store business is very prosperous year, the gross income of up to 1.7 million U.S. dollars, and a bright future. What about tomorrow? The same is true, three new branch has opened. Not long ago, many people also predicted that McDonald’s would be maturing fast-food industry into the bad luck. However, the fact that in the past 10 years, despite the increasingly competitive, McDonald’s has maintained a profitable major U.S. retailers, the highest in the industry today. Since 1983, McDonald’s profits have almost three times the original, reaching ll 100 million U.S. dollars, earnings of 74 billion, more than 14,000 stores of the system’s total sales of 23 billion U.S. dollars. Was not noted in the predicted signs were obtained. In the past seven years, McDonald’s stores in the United States of profit and turnover increased only slightly. The McDonald’s is also showing well-organized too rigid signs, it was too indulged in their own traditions to the detriment of its ongoing major new breakthrough. But no matter what McDonald’s at home kind of problems encountered, have been the outstanding success of its overseas compensation. Those in the eighties of the McDonald’s skeptical of those who - when it is frustrated in the seventies, after the Netherlands - few could have predicted that the fast-food giant will be in a similar gesture of revenge ran up to the global into the road. In 1988, the company has 2,600 stores overseas, their overseas earnings of 1.8 billion. Six ye