Mayo brand Map Reference and Interpretation of.docVIP

 PAGE \* MERGEFORMAT 12 Mayo brand Map Reference and Interpretation of Today, no matter which city you go to the Mainland, will see a large number of hospital advertising, television, radio, newspaper, outdoor, bus waiting light boxes, bus, the media is almost all-encompassing, some cities have been the hospital almost becomes an ad Packaging city, competition for clients to become the focus of competition among various types of hospitals. I have talked to a private hospital, not only in a city to open a lot of home branch, but also achieved multi-regional operation, established her own advertising company, advertising marketing From EMKT. annual cost of a few millions. The hospital established its own unified brand identity in each hospital environments embody a unified logo, colors, clothing and styles, and that the services of doctors and nurses are doing well, with the formation of the past, the traditional health care services a sharp contrast. Overall, a growing number of domestic private hospitals have begun to attach importance to brand building, but basically in the advertising and the visual aspects of external services and efforts, too quick success and lead to social and patients to private hospital services, the brand holds the attitude of suspicion and exclusion . Do they need medical services brand, how to plan and build a community and the patients really love the brand? By studying the U.S. Mayo Medical Center (Mayo Clinic) brand building and maintenance and management, I think the fledgling Chinese medical services agency, whether state-owned or private, are available from the Mayo brand map formation and planning, to find some place where you can learn and think. Founded in 1863, Mayo Medical Center in the United States might be called today the most prestigious, the most competitive and viable health care brand, this, on medical education and research infrastructure up to world-class integrated high-end medical service brand , of which 84