Medicine and health products for SMEs- innovation is actually very simple.docVIP

 PAGE \* MERGEFORMAT 13 Medicine and health products for SMEs: innovation is actually very simple Medicine amp;amp; Health Products insiders often heard some of my friends that sigh: market more and more difficult, innovation is increasingly difficult, especially practical to the general consumer acceptance of innovations, so the day is getting sad for SMEs live. Many of my friends was also immersed in the past ‘ad a dozen notes brawl (roll over to you) even if there was no creative advertising as well. ‘Memories and are now cast down millions, tens of millions of advertising content, products, or through a number of master the concept of well-planned, the vast majority of consumers still do not buy their account, the winners are still very few, most of these still failed to be implemented. Nowadays medicine and health products so a circle: No advertising is waiting to die, playing the advertisement is seeking death. Now many large advertisements in the medical health care products companies despite living on the surface is very moist, in fact, they are also in riding a tiger, a dilemma - does no advertising, sales plummeted; hit advertising, too many competing products, the profit is too low , too much. As the economy continues to develop, market order and continuously improve and perfect, consumers more and more rational, more mature, and rely solely on an idea, an idea trying to conquer the situation long past. Enterprises are to be made great progress, there must be a series of innovations, it is necessary to achieve continuous innovation. As has long been engaged in the industry insiders half a marketing plan, according to their own industry practice, that business innovation is not difficult, in particular, is truly innovative and practical Indeed, for small and medium enterprises is concerned, in fact very simple. Innovation, and not, as some people think, how divine, how unattainable, in many cases do not necessarily have the advanced technology, adv