Medicine and health products marketing how to thoroughly transform-.docVIP

 PAGE \* MERGEFORMAT 14 Medicine and health products marketing how to ‘thoroughly transform’? Medicine and health products marketing, as the Chinese market, the most active part of marketing in 2005, has never been faced with the grim situation: the frequent crises overdraft with industry credibility; country’s regulatory efforts to increase again; the major media have encirclement ; consumer health products in the pharmaceutical advertising significantly lower confidence ensued, and many other negative factors. Medicine and health products market has great potential, but the operation is more and more difficult in the face of such status, can not help but sigh: Medicine amp;amp; Health Products Marketing what should go? The following is the author of the principles of medicine and health products marketing innovation and development direction of some of the thought: Dynamic administering treatment - to the ‘medicine’ to study medicine and health products marketing 20 years ago, the Chinese people do not look at marketing, marketing books, the West, it is ignorance, 20 years later, still look the Western marketing books, it is incapable of. I believe that a treasure of Chinese culture - the theory of Chinese medicine treatment, and marketing has to be similar to the Miao-Yi, so advocates ‘Chinese-style marketing theory’. Chinese pay attention to ‘move’ in the medical treatment, follow Heaven phase and, circular movements of the principle, the person, from place to place, because when you use a different method of administering treatment. Early, middle and late hour not the same, not the same as the diet habits, physical status, and pathology would have been different, it is not the same as the legitimate need for medication, so there are 100 kinds of diseases of the same rule, a traditional Chinese medicine would have the same symptoms out of all the different types of patients are not the same ‘prescription’. And Western medicine is a medical condition of