Medicine and health products direct transformation of the road was not smooth.docVIP

 PAGE \* MERGEFORMAT 6 Medicine and health products direct transformation of the road was not smooth Chinese traditional medicine health product companies have chosen transition, direct marketing, most of the really quite upset, not that they are willing to transformation, but the highly competitive retail market, OTC medicine and health products that they are trapped and thought may be able to kill the direct transition out a way to survive. By domestic media, the impact of health care products abroad, the impact of the actual sales model, the traditional medicine and health products manufacturers want to get up early bird, eat direct share of the first cup. Health care products sold in foreign countries experienced a business super - OTC Pharmacy - Direct + network marketing in three phases, at present a large proportion of direct sales share. In Japan, health care products direct share of health care products accounted for 70% of total sales. Some entrepreneurs do feel that direct marketing is a trend, their own enterprises have the ability to conduct product research and development to meet market demand for the product for direct sale, and would like to make a difference in the direct sales career to choose to do direct sales. In addition, some enterprises would have is to adopt a similar direct marketing methods, such as pyramid schemes, conference marketing, database marketing, etc. methods, but had to do a bit more or less illegal, and now take the opportunity to apply for a license to do the original legalization into the sun works. As we all know, China’s direct method is underground pyramid scheme in the country despite repeated prohibitions, foreign direct more and more businesses and products introduced in the context. Small probability of success in transition However, domestic enterprises in product development and quality control of low-end is still in the industrial chain, the basic requirements do not have the direct product structure and