Medicine and health products business do you break through-.docVIP

 PAGE \* MERGEFORMAT 8 Medicine and health products business do you break through? Medicine and health products market in 2004 witnessed an unprecedented ‘through the ice’, so that a large number of pharmaceutical health care products company into a dilemma. Medicine and health products of the increasingly fierce market competition, consumers are increasingly rational, market operations, more and more difficult to break through medicine and health products marketing problems, have become a large number of pharmaceutical health care products business and marketing the most popular sessions of common concern topic, however, in 2005 a large number of pharmaceutical health care products company marketing indications, is still wandering about in confusion, medical insurance companies do you break through? ... ... ... 2004 SAIC and the State Food and Drug Administration to strengthen regulation of medicine and health products advertising efforts, as well as GMP, GSP strong nature of the system certification, and blocked without the approval of unauthorized release and exaggerated effect, playing ‘edge ball’ and other health-care enterprises the usual advertising methods. And because of the overwhelming state departments of health-care product advertisements investigation and exposure, prompting consumers to advertising on the credibility of health insurance products to form a certain amount of immunity, and even for many pinned his hopes on advertising, health insurance companies spent a lot of silver, just recover the cost of several more ‘cry’ embarrassment. Medicine and health products entering the market in the end the historical lows? Or in the formation of a more standard brewing a huge market? ... ... Obviously, the Chinese medicine and health care market relative to foreign markets, and the current health care products in the domestic pharmaceutical market coverage and market coverage point of view, still has more room, especially in the market and some co