Medicine Chain Retail Terminal Gonglue.docVIP

 PAGE \* MERGEFORMAT 7 Medicine Chain Retail Terminal Gonglue Once upon a time, in the pharmaceutical retail industry, chain stores mushroomed, have sprung up everywhere: National pharmacy chain has reached 196; Direct the largest chain of stores has reached 300. For example, in Wuhan, there are parameters, such as Ming and Han deep, Poucan, the initial Hall, Health Da Zhong Lian, Jian-Min, Zhi-xiang, Tongjitang more than a dozen long-established chain operation. Them, or across the three towns, or Xiongbayifang the surrounding some of the dispersed remnant, scattered like pharmacies lining up a great spread their own sales outlets and a large ‘family’ forces surrounded and later devouring its trend. Pharmacies are also due to the fragmented ‘abnormal’ which led to its own strength, mediocrity and other reasons can not take the initiative can only stick to one side, business on the ‘front of the cold-traveling thin’ is common. Pharmaceutical retail chain terminal, instead of ‘suddenly, such as spring night, the Trees 10000 pear tree to open’, but reality has a profound background: First, a long accumulation of capital, given birth to the emergence of economies of scale. This is the chain generated by the retail terminal basic reasons. Economies of scale refers to the pharmaceutical retail enterprises in the course of business, its size and its effective turnover of run-in with each other after a long match: neither is blind expansion of enterprise scale, but no real benefits, but also not a small cost-effective and did not form a certain size. Most of the retail terminal doors scattered points, mostly in the latter state, that’s what they do not do well the fundamental reason. A virtuous cycle of accumulated capital for the operation of chain enterprises and provided a strong funding. Second, the market calls for regular business, the variety is complete, easy to buy, the birth of the retail terminal to meet growing consumer needs to buy. With the accep