Medical Advertising Age the era of the end of PR marketing.docVIP

 PAGE \* MERGEFORMAT 4 Medical Advertising Age the era of the end of PR marketing When we look at Baidu ‘drugs blacklist’, after 0.128 seconds, when alone, they find relevant web pages about 993,000 articles; when we simply look at the time these pages, you find that traditional Chinese medicine four plants in Harbin, Shanghai and the East Hu Qing Tang, Shanghai, China Source Chang Fu Pharmaceutical Group, Shandong Confucius Hall pharmaceutical, Hangzhou Minsheng Pharmaceutical, Shanghai GM, medicine, and so a large number of pharmaceutical companies the list, became the protagonist of drugs blacklist. Since the history of human economic development, experienced one of the five times major industry wave. The first four are the agricultural and pastoral industries, industrial manufacturing, information industry and the network economy, while the fifth wave of industry is closely related to human health industry. Health industry is very broad, as large as life, cloning, bio-engineering, small to health care, tourism and leisure. Which is most closely connected with consumers is the medical, pharmaceutical and health products. After the reform and opening up, as people’s living standard rising with the growing awareness of health, medicine and health care products ushered in a huge market opportunity for development. It is understood that China’s current registered more than 7,000 pharmaceutical enterprises, while the health care products companies are up to more than 6000. The rapid development of the industry is more played out behind the brand’s rise and fall of medicine and health ups and downs. Policy of suppression and lead to the rapid development of a crisis of confidence, pharmaceutical advertising towards ‘guillotine’ Once the sun god, 3, red fleeing K and other health-care brands with extensive rounds of small ads, volunteer team of experts, conference-style marketing, and other promotional means mighty indeed it is the medical health care products