Medicine and health products terminal anti-blocking strategy.docVIP

 PAGE \* MERGEFORMAT 18 Medicine and health products terminal anti-blocking strategy Terminal block, as a small investment, but also quick-start the market approach, by many medical and health products marketing people to use the door head. The terminal block will sell fast on the amount of many products, the terminal block is also a lot of people speedy completion of primitive accumulation and, therefore, been widely some companies, a generation (the individual agent), the terminal widely used in pharmacy chains, resulting in many factory-to-end blocking both hates and afraid, salesman also put competitors in the terminal block terminal as the best excuse for non-performing, thus making blocked enterprises and product marketing personnel have had to put the anti-terminal intercept agenda. This article focuses on analysis of the development trend of the image of the terminal block, and as a manufacturer or supplier of the brand should be how to deal with a number of competitors in the terminal block, that is, a marketing terminal anti-blocking measures. 1, terminal block image of the status quo 1, what kind of products are often blocked In general, the following products are often blocked: * Famous brand products: Brand visibility due to the high degree of public concern, the high sales volume, so easy to intercept the target as a competitor. This is currently the mainstream of the terminal block is also the brand pharmaceutical companies to make the marketing decision-makers feel unable to fall asleep place. * Well-known enterprise product, unknown manufacturers have been selling drugs kinds of S amp;amp; P: As the product is popular daily-selling products, but also a certain stability in sales. Block the effect of marketing would be pretty good. Therefore often blocked. * Advertising products: a large quantity of advertising products as advertising, product Distribution widely known to enhance fast, consumer awareness and gaining recognition, so easy t