Medicine and health products to enhance the strategy of the weak market.docVIP

 PAGE \* MERGEFORMAT 16 Medicine and health products to enhance the strategy of the weak market Entered since 2004, all medical businesses and distributors have a common feeling that the market is increasingly difficult to operate, consumers are increasingly rational, although the intensity of advertising and advertising with the density very close and very perfect, but the increase in sales volume is slow, unsatisfactory, there is no one in the sales of a qualitative breakthrough, many businesses are in an unprecedented confusion and helplessness among the confusion and helplessness of the people I can not help but ask: ‘I do not to operate markets? Or am I not keep up with changes in the market and developed? Or the products do not choose? Or ... ... ‘ In fact none of those, is a fundamental reason for the change, that is - the current market environment and market environment in the past, the future market environment have undergone a fundamental change in the nature of the change in place, whether it is from a macro The marketing environment, micro-marketing model, or from the media selection, portfolio strategy, advertising content to guide strategy, consumer spending in the event of a fundamental psychological change, then the market, if changing, but the market operator’s thinking If there is no change with changes in the market, the most intuitive feeling sure it is a market difficult to operate, the volume of product sales is difficult, then the future development trend of the pharmaceutical market will look like it? For the future, the overall pharmaceutical market operations What are the effects? First: First, from the macro-marketing environment to analyze, with the large presence of foreign pharmaceutical enterprises and foreign advanced management experience of marketing and advanced marketing mode will gradually affect the domestic market, a number of pharmaceutical companies a fixed mode of operation and market operation ideas, and then toget