Memory Point Creation Act - Farmer spring Brand Success Stories.doc

 PAGE \* MERGEFORMAT 12 Memory Point Creation Act - ‘Farmer spring’ Brand Success Stories Fierce competition in the market, each company is trying to make their products as well as the organization’s overall image of the well-known, and can strike deep roots in the exhaustion of means to that end tried another way. But for consumers, faced with such a large number of enterprises and products, let them remember that one of them is not easy, much less impressive. Spring of 1999, farmers began to appear in various television advertisements, but also fierce and, with the attendant market, there have been more and more enthusiastic response, and through a series of follow-up marketing and exotic, a farmer in one fell swoop spring rising star in China drinking water industry, by the year 2000 will be a matter of course into the top three out and achieved a strong rise. China’s drinking water has always been on the market is competitive, strong opponents like the clouds that a farmer can have is an outstanding spring performance, rated as a classic in the history of Chinese business. And this classic success is first initiated in ‘the farmer a little sweet spring’ this whole classical these words hold deep, flavor and beautiful advertising language, one moved by the appearance of each one the media audience, people who firmly remember farmer spring. Why have such extraordinary results? Because it is in an excellent way to create a memory point, it is this memory point conquered a lot of media audiences, and enable them to become a farmer spring potential consumers. From the case, the authors conclude, allow consumers to upgrade out of a fast, deep memory products business aspirations to live a good way: memory point of Creation Act. Its core elements are: the creation of memories allow consumers to the point, with this point have your product in the minds of consumers location. Corporate memory of product promotion and consumer engaged in an ideological struggle l