Mens skin care products - will soon light up the market.docVIP

 PAGE \* MERGEFORMAT 4 Men’s skin care products - will soon light up the market As people’s living standard has gradually increased and at the same time by the various brands for men the impact of product marketing, men come to realize the importance of skin care, men’s skin care is also gradually recognized family and friends and support. Men’s skin care products Dedicated to begin mass present in the modern retail outlets, specialty stores, different day of the Japanese-based sales channel for men’s skin care products also appear in various promotional print magazines, TV commercials, online advertising and other media. Men’s exclusive skin care products, a potentially large market is about to light up. First, men’s skin care needs of the basis of: As people speed up the pace of modern life and survival of the increase in pressure, combined with irregular eating, smoking, drinking, and other business-related entertainment, stay up all night to work overtime and other bad habits, leading to more and more people skin problems occur. Coupled with modern urban environmental pollution and deteriorating natural climate, so that the skin care become increasingly important. In addition, the Chinese men since ancient times is very focused ‘face’ issues, the modern men hope to establish an external image, reflects the personal taste, stay young and confident state of men’s skin care products to a certain extent to meet the psychological needs of such men. Second, men’s skin care products consumer base: 1. From the skin of the physiological characteristics of view, men and women of different 2. From the consumer psychology perspective, men and women of different 3. From the perspective of living habits, men and women of different Contrast can be seen from the above, in view of men’s skin characteristics, living habits and consumer mentality is different from men’s need for a dedicated skin care products, skin care products in the past by borrowing his wife’