Mengniu marriage Super Girl Inspiration.docVIP

 PAGE \* MERGEFORMAT 7 Mengniu marriage ‘Super Girl’ Inspiration From the initial ‘dozens of individuals, 78 guns’ (Mengniu Group was first set up a no milk, no two plants, three no market. Had no choice but to seek development through the Virtual Union), to nearly 10 billion annual sales are now the’ Chinese milk Business King ‘, Mengniu in just a few years is complete metamorphosis. People can not help but sigh: Mengniu is not that Mengniu. Yes ah, with the most of China’s brand-name companies are not like Mengniu does not seem to experience any ‘suffering’ on the straight peak. In the study, we found that Mengniu, as JLF is destined to become the darling of Chinese liquor industry, as Mengniu’s success is not accidental. Mengniu Dairy and ‘Super Girl’ reflects the success of the entertainment in the marketing potential energy. A well-known food magazine pointed out, ‘Mengniu’s success to a number of entertainment marketing enterprises to provide a new marketing idea: enterprise can make use of fashion and cultural trends of the grasp of marketing breakthrough. ‘ In 2003, the excuse is attracting worldwide attention ‘Shenzhou V’, planning a ‘Chinese astronauts special milk’; In 2004, the eve of the Athens Olympic Games preparation stage, Mengniu milk was selected as the State Sport General Administration Training Council, dedicated athletes, milk; In 2005, the anniversary of the four successful Olympic bid, ‘volunteers in Beijing, Mengniu peers’ large-scale concert was held in Beijing, Mengniu as to provide volunteer services for the Olympic Games ‘volunteers Beijing’ events, chief partner ... ... In view of the city of Mengniu milk quality in the performance of someone Mengniu’s unique marketing model summed up as ‘Mengniu’s marketing model’, when many people still talked about for this marketing mode when the initiator of this model as a Monte Cattle have been locked in a super-offensive entertainment marketing. With the forward-looking perspective on