Mengnius core success factors - Reading Mengniu insider Thoughts.docVIP

 PAGE \* MERGEFORMAT 8 Mengniu’s core success factors - Reading ‘Mengniu insider’ Thoughts From 0 to start, just six years, a non-capital, two non-market, three non-factory ‘three no’ under the premise of 2005 Mengniu is expected to turnover 10.0 billion is almost neck and neck with the industry leader Erie. Mengniu is undoubtedly the most successful in recent years, most cattle of the most fierce of the fast moving consumer goods companies. Recent best-selling book ‘Mengniu insider’ Department of Mengniu’s vice president (also the first advertising agency owner) would, as a trumpeter and professional advertising plan Queen’s masterpiece, the book is a book about Mengniu’s Ode, in which the real insider not much, on Mengniu’s problems are not mentioned, and more than 80% of the space is to record Mengniu’s marketing strategy, strategic and planning level; the other 20% are on the corporate culture and so on. Elaborated on the assumption that the book is the fact that under the premise of the book a highly condensed lengthy 300,000 words, make things simple, personally think that the success of Mengniu’s core strengths (key factor) as follows: 1, and entrepreneurs: Niu Gensheng - the heart of soul of the success of Mengniu Niu Gensheng certainly not the Mengniu is not so successful. His professional (former vice president of production and operation of Erie), character (integrity, kindness, perseverance, etc.), values (Choi scattered people together, the business people’s minds, victory by Germany, and great wisdom by learning, etc.), I do know is the same at the master level entrepreneurs, the Niu Gensheng is probably the most impressive one. China’s private enterprises generally in its infancy, the enterprise’s success or failure depends entirely on the founder of the comprehensive level. (Chinese private enterprises from Europe and the United States the era of professional managers still a long way). Entrepreneurs are scarce non-renewable resources, s