Merchants also have skills.doc

 PAGE \* MERGEFORMAT 16 Merchants also have skills Difficult to recruit people, China Merchants harder! ! ! Merchants difficult, extremely difficult for many manufacturers have had this feeling. Long-term, fixed ideas, fixed routines: Many liquor companies to rely on the sugar amp;amp; distilling trade fairs in spring and autumn each year the organization more business opportunities. With the decline of rum a day by day, more liquor enterprises to investment as a brand strategy, marketing strategy, an integral part of the cultural strategy for implementation. Through the print media, trade magazines and television media, as well as regional press conferences, tastings, dealer training, of the new branding will be to achieve solid investment purposes. Development of investment plan. China Merchants China Merchants plan contains organizational framework, the determination of the division of responsibility, investment objectives, investment regions determined the choice of investment approach, investment strategy, the use of the use of investment funds, investment period, the production and distribution of investment advertisement, investment objects examine the contents of investment implementation steps, investment training, investment and the market into the interface and so on. 1, the organizational framework for investment and job duties to determine. Investment for the national liquor brands, corporate investment should be equipped with the following full-time staff: Investment manager, a person must be familiar with the liquor market, and dealers are familiar with the operation of liquor terminal management, practical experience (in particular, good investment operations), well versed in planning, media campaign, public relations, good management, with excellent negotiation skills and personal charm . Regional investment manager, are responsible for Investment Promotion Area of work: large area of investment managers should possess the necessary ope