Merchants breakthrough focusing on the implementation of the ground fine.doc

 PAGE \* MERGEFORMAT 16 Merchants breakthrough focusing on the implementation of the ground fine Investment, as China’s most unique marketing terms, a fast-channel construction company to start a big market, magic, transformation and upgrading to become distributors to capture business opportunities, effective resources, in the marketing environment has been the attention! Investment in a certain extent, so that many manufacturers have to love a successful, companies find good-laws for products, distributors for the development of the good object, but when all firms use investment to market with great fanfare, the impetuous attitude, short-sighted idea, homogeneous strategy to make investment markets to fish varies greatly, based on trust, love, relations began to break down, investment become a ‘means for misappropriating’’Dr. injury’ synonymous with the effect of investment will be getting worse, fewer and fewer people, contracted even more difficult , enterprises in the confusion, planners are depressed, how to break through investment? Investment as a means of integration of resources with Chinese characteristics, advantages by reducing operating costs, increase speed to market, optimize, adjust, to complement market access, is a fast and effective tactics to achieve penetration channel, but in trust, homogeneous crisis, competitive environment for inward investment it is ‘beyond recognition’. From participating in the plan will be in practice numerous investment point of view, I believe that the more necessary to a rational investment marketing return of investment should be rejected on the universal theory and high-altitude, the real from the ground implementation of the Department, the small office to start, based on the value chain channels Merchants talent will not be reduced. First, investment marketing, from the ‘high-altitude performance’ go ‘underground’ Merchants from the health care products, pharmaceuticals, alcohol, food quickly extended t