Merchants or give away-.doc

 PAGE \* MERGEFORMAT 8 Merchants or ‘give away’? Merchants in many small and medium-based pharmaceutical companies are often the existence of such a strange phenomenon: the investment staff often in order to maintain channels of investment success or providers (agents or distributors) in a stable and continuously to the company to policy, to efforts to support, what must be, in order to Sales Outstanding (or sell the underlying personal interests) in total disregard of profits of an enterprise situation in backward in white to give the product channel, while many companies because of this and other reasons such an act in connivance , even in such a state of low-margin work as a porter to do it this way. This phenomenon can enable enterprises to unconsciously hurt affecting corporate profits and long-term development, and such investment personnel not only can not be called incompetent, or even be said to have become a factor against the development of enterprises. 1, ‘give away’ tendencies will have consequences: Merchants of this ‘give away’ tendency to frequently occur in entirely quantitative indicators of the investment personnel to conduct medical examinations of the small and medium enterprises, and this quantitative indicators are primarily Sales Outstanding amount, business manager of the sales, a one-sided pursuit of (without a careful assessment of the market, the market awareness of just take it for granted) to enable the criteria for success within the enterprise change, which is easy for the investment staff to ‘achieve the sales target’, ‘create value for customers’, etc. as an excuse, through channels, clients is the temptation to short-term interests to achieve personal economic interests, and the corporate interests and the long-term development is often overlooked or simply not be considered within the scope, it will produce three kinds of bad results: First, some quick success of the policy is likely to further market to expand and deepen