Meixian the planning of tourism marketing ideas.doc

 PAGE \* MERGEFORMAT 32 Meixian the planning of tourism marketing ideas In recent years, rural tourism surging flourish. Many mountain areas through the development of tourism, Fumin county embarked on the road. Among these, Guangdong Meixian is a success story. Since 2005, located in the mountainous eastern Guangdong Meixian depth red tourism, rural tourism and the creation of ‘the Guangdong Provincial Tourism county’, so that the county tourism industry by leaps and bounds. In 2006, the county received a total of 2.42 million foreign tourists trips, tourism revenue 1.48 billion yuan. June 25, 2007, Meixian county tourism development as a typical, by the National Tourism Administration as the first batch of ‘China’s tourism county’ to create experimental units. To enhance the tourism image Meixian speed up the development of the tourism market, in April 2007, Meixian county, the county government commissioned us to do Tourism Marketing From EMKT. planning. July 18, I, as chief planner who led the team Meixian elaborate sets for the next three years, Meixian Tourism Marketing general ideas, to be fully recognized. Meixian county party secretary Luo Yu-kan said that the plan ‘is thorough, accurate positioning, in order to Meixian pointed out the direction for tourism marketing’. July 30, Secretary of Guangdong Provincial Tourism Seminar, I countered with Meixian, for example, further elaborated on Guangdong tourism market prospects, to be led by provincial bureaus attention and recognition. Now Meixian tourism marketing planning process, ideas and methods of finishing published for domestic tourism city leaders and industry peers as a reference. 1, pre-research, in-depth on the ground fully aware To take over this case at the beginning, we did not rush to write marketing plan, but did not empt the market, but quickly launched a preliminary investigation. The first is resource analysis. This work is easier said than done. High-speed flow of information in the