Medical Marketing 4 Proverbs.doc

 PAGE \* MERGEFORMAT 9 Medical Marketing 4 Proverbs 1, Bubu strategic lessons, it is not too late Hospital management is need to accumulate, with no accumulation of the hospital could not survive. Perhaps many Kamata boss will laugh, they do not is that there is no basis for the hospital case, by pulling a piece of advertising market? Is true, but it is only in the past, only one stage of history, so that the opportunity no longer exists. Accumulation takes time, but contrary to the will and business, which is why so many privately-run hospitals, due to a medical reason to devastated. However, I think the same hospital in the accumulation process can survive and develop. Hospital development can be divided into ‘survival’, ‘development period’, ‘deepen the period’, the accumulation of different periods of the contents of the hospitals are different. If the business has accumulated up to the strategic level, you can divide into a ‘technology strategy’, ‘service strategy’, ‘cultural strategy’. These three strategies were not stand alone, but a difference in emphasis in different periods, such as the Shanghai Ruijin Hospital, the first nationwide launch of the ‘diabetes clinic’, ‘flu clinic’, that is, when the hospital services in the enhancement phase of the strategy and cultural strategy concrete practice. In short, the hospital management is nothing but ‘Germany’, ‘post’, ‘love’, Germany is culture, and expertise is technology, love is service, any medical marketing plan are carried out around these Scriptures the words, select the appropriate own strategy, stand a higher perspective on hospital development is the long-term project. Recognize their hospital situation million yuan more than the ads are playing is more important. Many private hospitals boss asked me: I will give you 50 million, bringing the number of patients you help me? I can not answer because marketing can only solve the problem of marketing itself. Hospital Jiugen a man to do the same r