Means to Success in terminal market.doc

 PAGE \* MERGEFORMAT 8 Means to Success in terminal market In the beer industry, small and medium more because of the smaller scale of production, production technology, equipment, backward, weak marketing, and other reasons, lack of market competitiveness, but Sung corner in the market caught in a difficult existence. In order to a new round of market competition to gain the advantage as quickly as possible and the formation of a strong market competitiveness of their own beer giant Qingdao, Yanjing, China Resources, etc. by virtue of their own capital strength, as well as external financing and other means, has taken to acquisitions, mergers and acquisitions, strong Strong joint strategies such as the acquisition of acquisition of a large number of regional brands, which greatly enhanced its own power. Insiders predicted that: In the next few years, China’s beer market will be gradually formed in Qingdao, Yanjing, China Resources, amp;quot;Three Kingdomsamp;quot; situation. In fact, the sea clear beer and the Gold Cup beer battle is it not present a microcosm of China’s beer industry in the market? C Gold beer in the city of sword easy road, cut into the terminal market, initial victory, a direct threat to the survival of the sea clear beer, couch’s side, How can we allow others to sleep? Hai-Qing beer will do? The beer industry competition in the market is the main battlefield of the terminal market, because China’s beer industry end-market competition in disorder, and all enterprises to compete among the more serious end of the disorderly competition. A small number of companies with high brand awareness have carried out mostly by the strength of the competition proper, but with the increasing level of competition, and many beer companies have started marketing the non-rational investment in advertising costs, promotional costs into the beginning of a SHOPPING. There are neither too strong a part of the brand power, product quality and grades and the ga