Master pastry differences in marketing.doc

 PAGE \* MERGEFORMAT 10 Master pastry differences in marketing Master product goals are so obvious, to do the market leader. Master in the instant noodles, tea drinks on the achievement has been widely praised people. In fact, the Master’s another piece of the main industry, the bakery products in the market’s performance is also very good. After several years of solid market cultivation, Master Kang is already catching up and are beyond the power of strong international brand that has become the market leader in the industry pie. From the top Park, established in 1995 in Tianjin food companies, Master Kang’s formal entry into the domestic market in high-end biscuits. That time, the country’s main competitors Danone, Associated British Foods of Keebler, the U.S. food giant Nabisco and so on. They all have extensive experience in product development and market operation, and the overall strength are far above the Master. The domestic Garden, Jiashi Li, Hong Yuan and so has a decent performance and market share. This market situation and the Master enter the instant noodles, tea and beverage market at a time when not the same. Master make instant noodles, the domestic high-grade surface is almost no strong competitors, mid-range market and even a blank face, including reunification, Hualong and so is also the later follow-up; while the tea beverage market surged from sun up thriving. Master pastry products are now mainly ‘3 2 ‘sandwich, salty crunchy sandwich, sweet and crisp sandwich, Snow Cake series, color flute volume, Miao Fu, Lok Fu ball, Qiao Fu camp, egg roll crisp, egg yolk is also exciting moment, lightweight and thin and so on, leading brands, that could be said to be relatively complete category, and in almost every category, the Master, have had different times to promote a strong competitor. Even when the cake industry markets much larger rivals, as a newcomer, Master Kang is the difference between the effective implementation of the marketing st