Master drinks in the channel change in the development of.doc

 PAGE \* MERGEFORMAT 19 Master drinks in the channel change in the development of If we from 1988 to 2002 the 14-year period, we can breakdown of well-known brand, should be numerous, but until today, can also affect the people are living in, perhaps, have been few and far between, and ‘Master’ is the fall into the latter by 1988, an oil refining industry in Taiwan, workshop-style small businesses, many foreign investors withdrew from the mainland during decisively to seize opportunities for reform and opening up the mainland large-scale food industry in China, ten years, the establishment of the legendary Food of the Kingdom, growth, the mainland’s largest food companies become one of Taiwan-funded enterprises in mainland China’s largest investment company, became the king of instant noodles in China, ‘Master’ brand is popular in river north and south. From 94 years of involvement in the beverage industry to the 2000 Master of the sudden emergence of tea it’s enough to admire the dark of Health, once again, proved its success is no accident. 10 years, the changing external environment, as Ebb Tide, many companies have had a brilliant start, but if the short-lived, rapidly disappearing in the painful area, we also found that there are many companies doing so they grow, this paper describes Ting Hsin Group Master beverage development course, focusing on analysis of their success in the channel change in the law. Started his beverage industry, the ill-begotten Ting Hsin Group subsidiary has five business groups: convenience food industry group, Beverage Business Group, pastry Business Group, and the supporting business group, Dicos. Master Kong instant noodles, as has been the top masters of the new group of products, from public quickly became a hit since the development of the road is very smooth. Beverage group compared to the cause of development is, however twists and turns. Beverage Business Group’s predecessor in 1994 Xiasha industrial park in Hangzho