Means of effectively communicating with the media and strategies.doc

 PAGE \* MERGEFORMAT 14 Means of effectively communicating with the media and strategies Into the 21st century, the Chinese media have started to show its vigor and vitality. From the print media point of view, in southern China, to the Southern Weekend, 21st Century Business Herald and other national mainstream newspapers to people highlighted in the media should have its own characteristics. Such as the Southern Metropolis Daily and so on, because it is enterprise management and operation of the speed of development is very rapid. Echoing with the South, and in the north there are some private holdings of media, their business also started an upward trend. And the regional media, such as the Modern Express, Jiangsu, Nanjing Morning News; Zhejiang Urban Express; Hunan Xiaoxiang Morning News, Wuhan Wuhan Morning Post, Beijing, Beijing Times,, The Beijing News, the Shanghai Youth Daily, the Oriental Morning Post, and so a flexible marketing approach, bold and innovative content, claiming a number of old newspapers, a considerable market share in The magazine, whether it is professional, public or financial types, because of its low threshold of resource input, allowing the emergence of new magazine, such as the springing up, such as home appliances, automobiles and other fields. Such as its new marketing magazine essays and opinion pieces, sales and management, home appliances Trade, China’s home appliance reports. At the same time, with the operation of paper-based media group, one by one newspapers and newspaper groups began to emerge, such as the 21 st Century University, Nanfang Daily Press Group, Hunan Dianguangchuanmei so. The Internet, after a bone-chilling cold winter, we began to usher in the spring belongs to them, the Nasdaq’s surge appears to provide an obvious example. To date, no home can, the Internet has become a considerable part of the living and working in an indispensable element. It is the speed of transmission of information and coverag