Merchants or stroke injury.doc

 PAGE \* MERGEFORMAT 12 Merchants or ‘stroke injury’ In medicine and health products market, in addition to a few large enterprises, large companies with strong financial strength and network channels can be self-employed, or self-built offices, distributors and other assistance, but more of the enterprise, companies are more dependent on the dealers to promote the full. Also occurs regardless of prescription drugs, OTC, or a health food, equipment and so on, have to be through investment in this aspect. Therefore, a good product, we must first conquer the dealer in order to ultimately to consumers, large investment in terms of the success or failure often determines the success of promotional products to market. In today’s advocacy of channels Wang, the network is king of the era, with channels, the network has become an acute shortage of excellent resources for distributors. In order to attract the favor of distributors, manufacturers racked his brains, bitter ingenuity. From the time the investment will be a small range of publicity, to the present investment will be, press conferences, media investment, human investment, tourism and investment, and so a new guise. Merchants from the original small investment, big harvest, changes to the investment budget of more and more successful, although is becoming increasingly reduced. Some manufacturers may feel good at that time could go back a large sum of investment costs and low-thin product margins, eventually down a drain. Manufacturers are being subjected to the investment of time and time again ‘hurt’. Merchants of the ‘injured’ direct response to the Medicines and Health Products today are facing in this sunrise industry, the low period. Perhaps it came too early, perhaps too late, but in any case, it will come. ‘Days to rain, your mother wishes to get married’ economic law, human can not be changed. Maybe can do is to objectively analyze the situation, accurate grasp business opportunities, in order as q