Message that the Media- Who are the advocates who.docVIP

 PAGE \* MERGEFORMAT 5 Message that the Media: Who are the advocates who Ping Ling: ‘operator’ magazine publisher and editor in chief, ‘ad Herald’ publisher and chief editor, smart plant broadcaster CEO. Has been published on the market, marketing, advertising, media and other professional articles more than 100 million characters; editor of ‘how to make the rapid rise of the brand’, ‘echo -2005-2006 annual well-known Chinese film director advertising’, ‘return to the year’s most creative -2005-2006 influence creative director ‘and other books. Marshall McLuhan said, ‘medium is the message’, the first time I heard these words will be very like it, but later found himself misunderstood. I understand that the ‘medium is the message’ means is that each ad is affected by the impact of broadcast platforms, especially the platform is a direct impact on the credibility of the credibility of advertising and brand reputation. However, there is a class of the brand, except, that is, in itself already has a very strong credibility and reputation of the brand, its brand strength has not affected or even can affect the broadcast platform, platform. When the brand’s powerful to a certain extent, we may be hard to distinguish who is who advocates. Reaction using high-end brands, which is being applied in numerous media tactics. Choice, and I want together Choice, the media choice. What is it, the basic content of TV shows, news, advertising. Yes, including advertising. Advertising is also a part of media content, it also affects the quality of the quality of the platform. Audience will be taken for granted that advertising is the content of the organizers through the platform of choice. Therefore, they will so determine whether he was responsible for this platform, whether profit-making, whether or vulgar taste. Perhaps some people will consider the prospects for this platform. When applied to television stations who spent much of the price of the refined image appears on