Milk powder regional markets work-.doc

 PAGE \* MERGEFORMAT 19 Milk powder regional markets work? Brought to the world financial crisis a test, milk powder to the food industry event has brought soul-searching, and their aftermath have continued; then the milk industry, when the arrival of warm spring? Is that people, especially the milk powder industry, marketing From EMKT. staff more looking forward to! Largest economy in the world and all countries need to adjust, as the milk powder market, you need to enterprises in all regions, the marketing and management personnel to the care of heart to competing products in the market, under pressure from growing, growing! As the milk powder market, every insider knows, the high-end markets have been dominated by foreign or joint-venture brands! Milk powder incident, a lot of milk powder companies have a certain degree of increased sales, but still acting too late, unable to compete with foreign brands; According to the statistics: ‘USA and the United States Mead Johnson milk powder in the melamine incident, only the sales in Guangdong Province on the increased by 8 times, and Kyushu, Japan’s Meiji Dairy Milk on the export volume has increased to 5 times. Its brand in China’s market share are: Mead Johnson 15.95%, Dumex 13.05%, Wyeth 12.32%, Abbott 10.85%, shellfish due to the United States 2.46%. The top five brands account for high-end market is a whopping 80%! The remaining 40% of market share from domestic brands and the regional brands of common divide, and have suffered a long price war, the torture! We know that the real brand positioning and sales increase is not used to determine the outcome of a price war, price war will only make the company a more painful way to go! Then, in a limited area, how to deal with pressure from competing products? How can we maintain the sustainability of market growth? How can we make their own market, the same as their own living more valuable? I think it should get down to work the following aspects: First, an ef