Mo should Chief as a trend.doc

 PAGE \* MERGEFORMAT 4 Mo should ‘Chief’ as a trend Recently, a well-known experts in the domestic magazine articles, it is recommended to establish a corporate chief marketing officer, CMO (Chief Markting Officer). Think of long ago, some parts of the country began to appear a number of so-called ‘Chief Brand Officer’ training seminars in a number of large enterprises seems to be in with a set up a ‘Chief Cultural Officer’ and thought, while a number of multinational companies have set up a ‘Chief Knowledge Officer ‘of the post, but also many domestic companies are being followed. The face of so many of the ‘chief’, I can not help but appeal to the business community in this wind should cease. I do not oppose the exotic title of ‘CEO’ of the Chinese enterprises to import the concept of the impact is more positive, because it is very simple and intuitive explanation of the planned economy system plagued many companies are difficult to resolve the confusion a long-term . That is, the right of ownership and management rights can be two separate, and the separation of ownership and operation of the business is very useful. CEO of the concept of import, I think that by the ‘state’ to ‘state’ is a word change is very significant. However, some concepts in the country has always been a misreading of the East, so ‘chief’ in the concept of change everywhere, does not seem dubbed ‘chief’ in the name not be able to reflect the times. Looking back at history, some of our business seems very enthusiastic about the pursuit of the title. Way back when these reforms started, in a number of social occasions to exchange business cards have just become popular, we tend to name their cards after the manager saw a parenthesis above indicate the equivalent of ‘level of department director’, ‘are the bureau level’ and so on, which is A typical official-based thinking obstruction. Later, probably does not allow such a rating and title, and then ‘chairman and general manager of’ t