Mobile telecommunications get the license to market strategy analysis.docVIP

 PAGE \* MERGEFORMAT 14 Mobile telecommunications get the license to market strategy analysis 3G license issuance schedule is getting closer, with an opportunity to 3G licenses, China’s telecommunications industry is also facing a major re-shuffle, instead of curing the dark in the mobile telecommunications struggling with an urgent look forward to the dawn after the darkness, then, telecommunications After the move to get a license, what strengths and weaknesses? It will take what the market strategy? First, the telecommunications market environment analysis Today’s telecommunications market, from the separation of the mobile telecommunications play an enormous energy and breath swallowed a large half of China’s mobile market, while China Unicom, as a weak challenger acquired congenitally deficient, simply can not compete with China Mobile, but in the struggling to survive on to compete for the final number of small cakes. 2006 China Mobile accounted for 68% of mobile market share, a huge source of profits for high-end customers by their firm to remain in the net. Other operators, particularly in the telecommunications Xinyang tough, suffer from the constraints of national regulatory policies, strong to not come out, watch as the market moved a mouth cake eaten, end up playing the policy of walking a fine line, come up with a backward Technology disguised as cordless phones on the market looks like out of eating the cake Suimo numerous, but more deficiencies than Unicom difficult it is to survive, it is difficult to seize the market to take on the role of cash cow. Mobile oligopoly obvious advantages, the market more and more back into the past, mobile has grown up also domineering, and other carriers in their breathing space with barely squeezed. States could not stand it, using the issuance of 3G licenses the opportunity to prepare Worship of the banner of the reorganization of the market rumors that fixed-line operators seem to see the first line of the