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Model appraisal prices of instant noodles
PAGE \* MERGEFORMAT 9
Model appraisal prices of instant noodles
Instant noodles began in October last year the prices of the process is not over yet: since November last year, flour has climbed 100 per ton, pluralistic, palm oil has gone up three hundred dollars per ton, DPM’s reached 23 or more times, experts predict that these figures are still not the final result. To make matters worse, the current price hikes slowly, and has been expanded to the package material: oil prices have triggered a plastic film prices, while increasing the degree of environmental governance, so that the price of cartons are also affected.
Flour price inflation, consumers and distributors can be perceived, but the slow rising flour and package material price increases do not get access and consumer recognition. This means that the terminal price of instant noodles can not be easily raised, changing the price can only be access. This is for all of the noodle business is a tough challenge. Revealed that the cause of the Master Plan, on the instant noodle business objective is to ‘In addition to the stability of the market share, but also adopt a positive response to the market prices of raw materials such as climate change measures to ensure a profit. ‘
For the prices of instant noodles, Sinorama has been reported, but has not introduced specific inflation strategy of each enterprise. Today, prices have been going on for six months, prices in various corporate strategies and their effects can almost be reflected in the market, so the paper selected four companies to introduce representative.
Hualong: The type of inaction,
As a middle and low boss on the market, many companies believe that prices Hualong should take the lead. But the surprise is that Hualong in the prices of the products is not taken as a strategy: product price is basically not up not down. But the Hualong not really omission. View of its action, Hualong measures include:
1. Use of market price adjustments gen
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