Misunderstanding of foreign trade enterprises and brand strategy.docVIP

 PAGE \* MERGEFORMAT 9 Misunderstanding of foreign trade enterprises and brand strategy In the spring of 2006 began to gradually appear in the U.S. “subprime crisis”, in August 2007 throughout the United States, European Union and Japan, the world major financial markets, followed by China’s export enterprises to feel the crisis coming, a large number of overseas orders Shou market the impact of rapid decline in demand for termination or reduction subject to change, making the collapse of a large number of export-oriented manufacturing enterprises. this crisis lessons to the Chinese enterprises is profound, and therefore some of the faster reaction started a new business development ideas thinking, that instead of for others to do the processing as to the “own brand” of the road. but for export enterprises, the “own brand” is a new topic, the author their own opinion on this topic briefly with the industry counterparts in. When it comes to foreign trade enterprises “own brand” of the errors, it is necessary to talk about “own brand” of the foreign trade enterprises should have the condition, because the problem of many experts and scholars have done, I had only slightly with . “own brand” is to make their products, eliminate the need for someone else’s brand packaging to deal directly into the market. Thus, in the past only the production of export enterprises of foreign trade order, itself does not have the appropriate conditions, such as trademark , internal organizational structure, the formation of brand and marketing team, the relevant qualification accreditation, brand positioning and packaging, etc., are “own brand” the premise of operations, export enterprises in this regard can be said to experience a shortage, if there is “own brand” of the plan to consult much more professional, otherwise you will suffer from the failure of detours or even fight. In this paper, assume that export enterprises with the above conditions for the premise that the mar