Misunderstanding of marketing real.doc

 PAGE \* MERGEFORMAT 5 Misunderstanding of marketing real From EMKT. theorists in marketing some of the wrong understanding of these knowledge to confuse the wrong people do not light. In this author’s clarification in order to get to the root, to restore the truth. This theory is a marketing theory to send and Shi Zhanpai dispute. China’s marketing theory imported from abroad. Marketing in China, the emergence of the word from China began to build a market economy began at that time. Use this terminology is the first school professors and a number of people engaged in theoretical research. Along with the deepening of China’s market economy, some Chinese companies have begun to emerge, while sales that are not engaged in training, planning, consulting and other personnel to cover their practical operation of virtual work, always says that he is a Shi Zhanpai. But this to define Shi Zhanpai will certainly be misled some people. Did not know the difference between marketing and sales. Misunderstanding one: sales are real, marketing is not real. That leads directly to sales growth of sales is real, is not easy to quantify indirect promotion, public relations, road shows and other marketing activities is not real. Most popular in this view that some of those sales people, engaged in the sale the longer the more obvious this tendency. A typical phenomenon is that the salespeople who work, do only care about selling the customer himself, the media, public relations, road shows and other activities turn a blind eye. Do not think that sales people care about. Tend to believe that there are channels and cargo terminals, selling well or not sales staff will no longer be something to see products force itself. Do not know, these efforts is to reduce the selling pressure is precisely to achieve a key tool for small broad. Lack of marketing of the sales staff armed with the idea only hard work, but I do not know about marketing the idea to consider this issue tend to pl