Misunderstanding of the brand name.docVIP

 PAGE \* MERGEFORMAT 6 Misunderstanding of the brand name Basic function is to brand a product with another product phase difference between the types of product variety, named in many ways. For example by naming names, such as’ Wang Mazi ‘scissors,’ Li Ning ‘brand sportswear; a geographical name, such as’ Maotai’ wine, ‘Laoshan’ mineral water; useful naming heritage attractions, such as the ‘Great Wall’ fan, ‘ Taishan ‘special song; a person’s emotions from the perspective of naming, such as’ present edge’ wine, ‘wife number’ washing machine; also from a cultural point of view, such as’ Sunny ‘fertilizer, is to use the classic theme of a rural name, and so on. We can say that the world is there are numerous brands, colorful, different operators have different ideas, the starting point and aspirations of a successful brand often has a wonderful name, such as the above-mentioned wife number, present and future fate and the famous Brand Melatonin, Oil of Olay, etc., are all people talked about. But not all brand names are appropriate, and some can even say that into the errors, the following are a few common situations. A randomly-oriented Some people think that the name is just code, since one on the list, or feel that nicely on the list, rather than to the thin chewing research, the brand meaning simplified. For example, many places we can see ‘Lee restaurant’, ‘Royal chicken’ of the class, name, logo here just to play a role. 2, wealth psychology Some hotels and restaurants tend to like to use, such as ‘fat’, ‘benefits’ such words, perhaps holding out of luck and smooth way of thinking, but consumers will be willing to let other people from his pocket money or do? Modern marketing has not always stress the consumer as the center, to meet customer needs, so as a business or too revealing in terms of pursuing the interests of the intention to love is better to consumers, rather than transmission out of a confrontation between, ‘and for the expensive ‘. 3,