Misunderstood by corporate public relations crisis.doc

 PAGE \* MERGEFORMAT 8 Misunderstood by corporate public relations crisis There are two things for ‘Crisis’ in Mainland China, the rapid spread of marketing circles. The first thing: Mountain vester Bao wadi coal miners in the mine in a suffocated, buried September 22. After the accident, mine is not up reports, but instead came across after hearing about the so-called ‘journalists’ release ‘sealing fee’, as many as the yuan, ranging from a few thousand dollars, but the funny thing is, of those registered in the name interviews personnel, only a few units of the reporters or news staff, most of them fake news media personnel. The second thing: ‘Sanlu door’ after the incident, Sanlu public relations agency proposes to invest 3 million yuan Baidu ads in exchange for Baidu in the search results page on the shielding of the negative news about Sanlu. But then, Baidu in a statement: it is proposed violation of company rules, as well as Baidu has consistently adhered to the information fair, the principle of transparency, Baidu the first time, sternly rejected the proposal. Gao Ding media through various means, to mask all kinds of negative reports in order to achieve ‘improve’ or control the public image of public relations effect of the crisis, perhaps the practice is that many domestic enterprises, which is a lot of enterprises believe that the ‘crisis of public relations’. We should recognize that the real crisis in public relations. Crisis also known as crisis management, introduced from abroad. Crisis usually refers to a company’s own mistakes, peer competition, even experienced vandalism or outside of special events, which bring to the enterprise or brand crisis, the company adopted a series of crises self-help action. In general, crisis public relations is used to deal with accidents and emergencies, public relations should actively cooperate with the main media (television, radio, Internet, newspapers, etc.), timely and true information available to the