Misunderstanding of the output department store brands.docVIP

 PAGE \* MERGEFORMAT 8 Misunderstanding of the output department store brands Recently, some private department store companies hope that means the output of the rapid expansion of the brand’s efforts met with failures, but saddled with an increased foreign competition, and more department store industry practitioners feeling myself in a ‘no expansion of No, expansion of the problem and frequent ‘dilemma. In fact, such failure is not new there’s a few years ago, in the Beijing market already has a strong base of Parkson, Dorset and other well-known department store industry once faced the same bumpy road. Looking at the fact that a number of floating on the surface, we found a similar result in the failure of almost all escape the conflict of interests with partners. The protagonist is often the case in a certain region already has a certain brand, as well as the formation of a successful management model of department store business, with these intangible assets and tangible assets off-site owner (usually the real estate developers or property owners) co-operation. Essence of the conflict: when cooperation to a certain stage, on the one hand reflects the value of intangible assets is not easy to quantify, the implementation of existing management models are also vulnerable to another major shareholders - the developers of the interference, and thus easily lead to the distribution of benefits dispute; the other hand, off-site management model may be acclimatized to implement the possibility of an extremely complicated Yetai department store management decided the rough copy and is not in the different regions are equally attractive to consumers shopping experience. If this series of failures simply comes down to department store brands to try out the whole debacle seems a bit too arbitrary. In fact, by visiting a number of industry experts  we found that these failures can be understood as a simple to manage the output of the output behavior of the core br