Misunderstanding of the concept of marketing and traps.doc

 PAGE \* MERGEFORMAT 13 Misunderstanding of the concept of marketing and traps The so-called concept of marketing From EMKT., in foreign countries called ‘targeted’ or ‘USP (Unique Selling Proposition unique selling proposition)’, is based on market research and intellectual needs of potential customers to understand, in the country known as the ‘concept’ of the Chinese language features. The concept of products in certain industries is also known as ‘functional products’, in fact any product has its own function, that sentence is the jargon mean? Marketing sector in China’s view, the function of products refers to products in addition to their properties and has the general functionality, value-added features, or value-added features. Such as toothpaste, have access to clean decay function, if this time put forward by enterprises ‘strong gum’, is a feature added, the toothpaste was in the industry considered a function of product; further information communication such as mobile phones are the functions of an enterprise that cell phones are a status symbol At that time mobile phones have become a functional product; such as a wash basin (and laundry) function, a product launch washbasin with magnetized water beauty features, and that this basin is a functional product. Domestic pharmaceutical and healthcare products, daily cosmetics, electronic digital products, learning machine products, fashion products, sports products and so widely used concept of marketing methods, and even produced a number with ‘the concept of marketing’ based professional firms and professionals , including many ‘concept of marketing’ researchers. But with the further prosperity of the Chinese market, the proliferation of professional bodies, as well as Chinese enterprises began to face the reality of the market perspective, Chinese enterprises have begun to die of the concept of spread, where the concept of death from the main contains two meanings. One is the over-reliance on the