Misunderstanding of clothing brand.doc

 PAGE \* MERGEFORMAT 7 Misunderstanding of clothing brand In recent years, the apparel industry, the brand is quite fashionable to do things. The export-oriented companies are finding more and more difficult, so start to do domestic sales registered brands. Had to do wholesale manufacturers, I saw other people doing the brand to make money, so feet on shore, the brand began to work. There are those who had to do middle and low brand garment factories, such as Fujian, Zhejiang and some of the clothing companies that did so many years of low-end brands, although reimbursement is good, but not the status of the brand, the rich look down on, good shopping malls are not Let Jin, very depressed, and it will think of how to enhance the brand, or get hold of a new high-end brands and then to do so, a sizeable department stores in the fine scenery of a side hall. But in fact, in recent years these types of enterprises, the real success of the operation of the brand, but it is extremely rare, but many companies have done a couple of years, after the loss of large sums of money, suddenly found the road and fog, finally realized that the original fall into a ‘brand trap’, wise on the ton output capacity, indemnities flesh as well, there are persistent mental side of unbelievers on a Road went black, until the parties met with the Yellow River dead heart. ‘Brand is one to register a trade mark’, doing wholesale trade and doing business, this idea the most common. Mark is indeed a manifestation of the brand, but the brand is much more than a trademark. To register a trademark is very simple, but only when consumers keep in mind the trademark, approved the trademark, and to wear their clothes marked proud of the trademark, trade in order to be known as the brand. This is the middle distance is long and difficult, during which there are many risks and obstacles, in the middle of each link, the operation may become a good corporate trap. The boss’s idea is the basis for the