Modern Marketing assurance system.doc

 PAGE \* MERGEFORMAT 12 Modern Marketing assurance system Modern Marketing’s success stems from two basic points: First, continued to meet customer needs; Second, enterprises optimize the combination of various resources. Thus, fully and correctly understand the marketing and use of system-related, integrity and principles such as Soft Systems Methodology to ensure built a marketing system that will help to comprehensively improve the level of corporate marketing. A marketing system structure to ensure photo-style Systematic approach to the role of marketing in the market should be reflected in: 1. Managers with a system running to the overall framework; 2. Help managers in specific situations found in the components, as well as the relationship between them; 3. To provide an analytical, planning and controlling the activities of a given set of structures. Based on the above three points, and from corporate marketing activities, the entire process of starting, we will be marketing to ensure the system is defined as: from the concept of modern marketing system, marketing strategy system, scientific research, production, supply, logistics, to ensure co-ordination system, cost control system, quality assurance system, management assurance system composed of six subsystems of the best marketing in pursuit of business benefits for the common objectives, with the effective implementation of marketing offers a full range of deep-level support and ensure the functional synthesis. In which the system operator should be based on the concept of modern marketing system as the guiding principle of the market system and marketing strategy for the Lord, and to scientific research, production, supply, logistics coordination system to adapt to market mechanisms, cost control system, quality assurance system as the basis of competition, to manage the guarantee system to achieve the atmosphere. Marketing effectiveness to ensure the system a brief structural model shown in Figu