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Moldovan enterprises in Chongqing Overseas Gold Rush surgery
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Moldovan enterprises in Chongqing Overseas ‘Gold Rush’ surgery
Before 1986, China’s motorcycle products basically no exports, since exports since 1987, ‘Made in China’ motorcycles have been traveling at sea, gallop the world’s six continents in more than 150 countries and regions, by 2001, annual export volume of has reached 2.88 million, accounting for 50% of total world exports around. More than 10 years, the cumulative export more than 20 billion U.S. dollars. In recent years, as Chongqing’s motorcycle enterprises to expand overseas, they are used in marketing strategies and tactics are different.
Jialing ‘pull’
China’s accession to WTO, the national motorcycle industry will be full integration into the global economic system, the motorcycle manufacturing enterprises must be from the domestic market to international competition in the big stage. Jialing Motorcycle since 1985 began to enter the international market, the implementation of policy on the one hand pulling the products sold in more than 50 countries and regions in the world, while still in the United States established a wholly-owned, and then again in Indonesia, Argentina to establish a joint venture businesses have formed an alignment of interests.
Since the Jialing trademark is recognized as ‘China’s well-known trademark’, Jialing brand value rose continuously to become the first brand of Chinese motorcycle industry. He Shibin also various occasions, said, ‘pull strategy’ is designed to increase foreign investment, in addition to in Brazil and Vietnam to build a new industrial base, but also to increase the product cost control. But also through the strengthening of market research, according to local demand from overseas to develop new high-quality low-cost products to meet the needs of consumers in different countries.
In the implementation of the tactical aspects of driving, Jialing Group, the international market through the establishment of the Department and is
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