Mobile TV- from advertising is more dynamic people.doc

 PAGE \* MERGEFORMAT 10 Mobile TV: from advertising is more ‘dynamic’ people May 28, 2004, Beijing officially mobile TV pilot buses, marking the following newspapers, radio, television, outdoor, Internet, the mobile TV is to ‘sixth media’ attitude in the Beijing market rise. In today’s increasingly competitive media, communication channels, the challenges of diversification has already resulted in a single channel segregation and efficient audience decline. How to maximize the dissemination of advantage? Media planner for each one made even more demanding requirements. Mobile TV as a new mass media, by definition, its target audience is to move the audience during a short stay, such as buses, trains and passengers, and so on. Mobile TV reached the media market, from which they demonstrate the potential and advantages in terms of many, will not be a ‘passer-by,’ but rather ‘cut the cake’ came. Information has great potential coverage Mobile TV can be buses, taxis, commercial vehicles, private cars, light rail, subway, train, ferry, airport and all kinds of mobile populations to focus on the widespread use of mobile carriers, it should be said that it appeared to fill a gap in the media . Projections based on the macroeconomic situation, 5 years, China’s GDP will continue at an annual rate of around 7% sustained growth, which is expected to grow at an annual amount of advertising of 13% annually. Limit the growth of advertising will certainly bring more new media opportunities, including mobile TV included, its advertising market outlook is very considerable. First of all, is the public transportation system’s advertising potential. According to statistics, Beijing, for example, who are in or passing through Beijing’s Consumer daily average time to take a second car, subway flow is as high as 1.3 million passengers a day, especially before 2008, public transportation systems will be fully upgraded, mobile TV is also in the suburban railway, subway stations