Monarch Lubricant Oil- From the second and third line market penetration.docVIP

 PAGE \* MERGEFORMAT 7 Monarch Lubricant Oil: From the second and third line market penetration Uniform lubricant ad landing CCTV since 2003, after the sudden emergence of the fame and fortune, more eyes are focused on the reunification of the industry’s advertising creative and marketing strategy, it is merely a unified Beijing Petrochemical company’s successful ‘tip of the iceberg’. Because of this factor can not explain the uniform in 2001, 2002, for two consecutive years up to 60% of growth. There is no doubt that Beijing is China’s domestic petrochemical company uniform growth in speeding cases of companies: sales of 006 million yuan from 1994 to 2003 soared to 12 billion yuan, an increase of 200 times the size; if the 2004 will be achieved 2 billion yuan in sales, then it unified the company 10 years to grow up to 300 times. According to the National Bureau of Statistics, in 2003, a unified account for the entire domestic car oil lubricants market share of 10%. Predators in foreign and domestic giants carve up the existing domestic oil market situation, the advantage of ten years ago, no money, no resources, no network advantage, there is no brand of ‘four no private enterprise’ - a unified company, the product line ‘focused’ on the automotive lubricants market, the sales network ‘sink’ to the domestic second and third line cities, ‘the first periphery, the latter center’, relying on excellent product quality and in-depth close to the market of services in the second and third line kings . When their economic strength and market share become the new favorites after the lubricating oil, but also focus on advertising investment, through the CCTV has established a well-known national brand, brand awareness in the chaos on the market did not open the industry to achieve the absolute superiority of the brand, brand powerful force driving the market performance of a unified company in a solid market position based on the second and third line, in the central