Modern Marketings role.doc

 PAGE \* MERGEFORMAT 5 Modern Marketing’s role It can be said ‘brand positioning’, ‘Marketing Channels’, ‘market segmentation’, etc. to modern marketing aspects of concept has in-depth heart of many enterprise managers often talked about in the mouth of the topic. However, according to the author at several domestic enterprises, as well as enterprises to provide marketing consulting experience, really modern marketing theory, there is a more systematic and complete understanding of enterprise managers are rare, most enterprise managers of the marketing connotation of understanding of seems rather vague and confusing. The most common view is the marketing equivalent to advertising. Relatively speaking, marketing seem rather abstract. The ads could be alleviated through a variety of media vividly displayed in everyone’s face. Advertisers in fact bear the vast majority of corporate marketing planning role as gaining access to marketing services, an important source. Second, that marketing is the sales, is to customers to sell products, but for a fashionable view. Who hold this view the operator easy to market simply treated as a business function that the development of enterprises do not need marketing. This concept in many of the traditional state-owned large and medium enterprises, and even in some won ‘good management’ honor of listed companies are also deep-rooted. Again, the marketing as a graphic design. At present, the market as many of the ‘Marketing Planning’ services in fact still stuck in the enterprise design company cards, letterhead paper and work clothing such as graphic design services. Many operators thought the design a nice graphic work and by the media release on the completion of marketing as a whole. This marketing point of view in the relatively backward in the Mainland is also widespread. These types of popular ideas of ‘danger’ is that: only taken note of the marketing tip of the iceberg. Ignore the marketing as a system, the existen