Morton Salt differences in marketing.docVIP

 PAGE \* MERGEFORMAT 10 Morton Salt differences in marketing Please answer one question: Do you put salt cooking at home every day What is the brand? Be able to answer people who are probably small, because for salt homogenization of these products, people rarely remember the brand, but also very few people care about the brand. For the brand planners do a good job branding homogenization of products is difficult, you find it difficult to show consumers why this brand of salt is better than other brands of salt. However, it is difficult does not mean impossible. In the United States, Morton salt would do that. The bag is printed on a little girl in the rain Chengzheyusan salt brand supermarkets in the United States, accounting for more than half the shelf space. It should be said, Morton salt homogenization in many product categories out of a difference between a successful marketing road. Analysis and seize the market Successful first step is very crucial step is to fully and in-depth analysis and seize the market. This sounds a cliche, but it is in fact, many companies are usually just remain on paper and verbally, and not really effectively grasp the pulse of the market. Homogeneous products in order to establish a difference between the brands, their marketing staff must first truly understand why people are willing to pay more for a number of differentiated prices, enterprises should pay how much of these differences in the price, how to complete this difference oriented process, and these differences bring to consumers of exactly what the value of. Successfully established a homogeneous product brand marketers usually have a consensus that the so-called absence of a market to achieve the complete homogenization. To understand, analyze the market not just in the traditional sense of the market segment and segmentation, which is a need for well thought out process. Only then can we truly explore the needs of consumers discover what they really appreci